README - Life Itself & Second Renaissance — Comms Strategy
README - Life Itself & Second Renaissance — Comms Strategy
Purpose: Clarify communications and brand strategy; define the relationship between Life Itself and Second Renaissance; set direction for where to focus energy.
Where we're going (summary)
Two channels, clearly separated:
- Second Renaissance — ideas and art. Vision of a new paradigm. This is where the main communication energy goes. Instagram, newsletter, website all oriented here.
- Life Itself — daily lived practice. The farmhouse, residencies, hubs, the "walking the talk." Secondary channel, more lifestyle/behind-the-scenes (working name: Life Itself Daily).
Life Itself remains the owning collective/organisation. Second Renaissance is its primary public-facing initiative — but that relationship stays implicit externally for now.
Files
motivation.md— SCQA: why this matters, what's broken, what we're doing about itsecond-renaissance-brand-strategy.md— audience, tone, taglines, positioninginstagram.md— Instagram design notesraw/— source transcripts and raw material
