Instagram Design

Two separate accounts, two distinct purposes.

Second Renaissance Instagram

See also: second-renaissance-brand-strategy.md

Outward-facing. Art, ideas, the movement. Entry point for new people who don't yet know the vocabulary.

Tone (from brand strategy): Poet-philosopher, warm, accessible. No jargon. Entry-level — this is where The Creative and The Awake Professional first encounter 2R. See jargon translation guide in brand strategy.

Highlights / Bubbles:

Art — selection of artworks, art-making process
Papers — white papers: what they cover, key ideas
Courses — different courses offered

Feed: The broader second renaissance narrative — ideas, aesthetics, culture

Life Itself Instagram

Personal, community, place-based. The collective in action.

Highlights / Bubbles:

London Hub — everything from the London hub
Berlin — everything from Berlin
Farmhouse (Bergerac?) — everything from there
Family — kids, family life, the human texture of the community

Feed: Daily life, events, what's happening in the collective

Notes

Instagram highlights/bubbles act as a natural IA — constrained, focused, discoverable
Instagram is often the primary discovery layer (people click through from feed to website, not nav-browsing)
The bubble structure mirrors what the website nav should probably do
Cross-promotion: Life Itself collective produces things → Second Renaissance promotes/hosts the ideas output